About cerapotta
The Journey of cerapotta
Our exploration into sustainable coffee enjoyment without the use of paper filters began with our longstanding partnership as the import general agent for Swiss-born gold filters, spanning over two decades.
This journey led us to the discovery of the multifaceted world of ceramic filters – their origin, manufacturing processes, texture, and hues. It was this exploration that brought us to the doorstep of a 70-year-old veteran pottery in Hasami, Nagasaki, whose craftsmanship in ceramic filters moved us profoundly.
Through diligent development and countless prototypes, we sought a design that not only functioned exceptionally but also captured the essence of sustainability, quality, and a clear, smooth taste that truly stands out.
cerapotta was born from this relentless pursuit of excellence and sustainability.
Our brand represents the culmination of traditional Japanese craftsmanship and modern technology, marrying the unique properties of porous ceramics to create a water filtration experience unlike any other.
Our filters, made with minute pores thinner than a human hair, are designed to purify water while preserving its essential taste, allowing for a customizable brewing experience that caters to individual preferences.
Maintenance of our products is effortless, emphasizing sustainability and respect for the environment.
cerapotta can be used repeatedly, significantly reducing waste compared to traditional paper filters.
We pride ourselves on our sustainable production practices, including recycling excess materials, which underscores our commitment to environmental stewardship.
At cerapotta, we stand at the intersection of tradition and innovation. Our products are a homage to the 400-year legacy of Hasami porcelain ware, integrating age-old techniques with cutting-edge technology.
The process of forming, drying, and firing each piece remains a craft, cherished and preserved by skilled artisans.
The texture, the sound of filtration, and the enhancement of subtle aromas during the brewing process epitomize the essence of Japanese aesthetics, offering a coffee experience that is not just about taste but a celebration of culture, tradition, and sustainability.
Welcome to cerapotta, where every sip is a step towards a healthier planet and a richer, more joyful life.
h concept CEO Hideyoshi Nagoya
Our CEO, an alumnus of Musashino Art University's Department of Industrial, Interior and Craft Design, embarked on his design journey with a passion for creativity and innovation.
After refining his skills under designer Pair Schmersal and holding significant roles at Takashimaya and Marna Corporation,
he founded h concept in 2002.
His vision was clear: to forge a unique path in the design world by creating products that not only delight consumers but also foster a collaborative spirit among designers. The inception of the collaborative brand "+d" under his leadership has seen global recognition, connecting with over 35 countries and showcasing in esteemed locations such as MoMA and the Guggenheim.
Beyond product design, his expertise encompasses design consulting and local industry promotion, earning him numerous prestigious awards.
His commitment to innovation led to the opening of KONCENT in Tokyo, further expanding h concept's reach and impact in the design community.